Berries and berry extracts are known to possess properties (i.e., phenolic acids, flavonoids, and anthocyanins) that make them important in disease prevention. Observational studies have shown that many berries may hold promise for public health. However, the long-term impact of berries intake on specific populations and their functionality claims has not been fully tested. In addition, although several biological effects which are based on epidemiological studies have been explained scientifically, the mechanism of their actions is not fully understood. Therefore, this review set out to address the issue of berries intake and their potential functionality. In addition, a glimpse of what the future may hold for the berries was highlighted.