The road safety campaign among car drivers is an ongoing program of the road safety campaigns which is aimed at decreasing the number of accidents involving car drivers and lowering the risks that they might face on the road. It is also aimed at creating good manners among car drivers and at discarding bad habits during driving to avoid accidents. A pre-test was carried out in the early stage of this campaign to assist in the identification of the most effective messages to be advertised in the media. It was carried out in Selangor on 493 respondents randomly chosen to answer the questionnaire provided. Only car drivers were chosen as respondents. The results show that the majority of respondents understood the messages given in the advertisements and fulfilled the requirements of the targeted group. In addition, the respondents said that these advertisements are sufficiently effective to create awareness on road safety through right driving behaviour.