The lower effectiveness of text-only health warnings in China compared to pictorial health warnings in Malaysia

Elton-Marshall T 1 , Xu SS 2 , Meng G 2 , Quah AC 2 , Sansone GC 2 , Feng G 3 Show all authors , Jiang Y 3 , Driezen P 2 , Omar M 4 , Awang R 4 , Fong GT 5

Affiliations 

  • 1 Social and Epidemiological Research Department, Centre for Addiction and Mental Health, London, Ontario, Canada Dalla Lana School of Public Health, University of Toronto, Toronto, Ontario, Canada
  • 2 Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada
  • 3 Tobacco Control Office, Chinese Center for Disease Control and Prevention, Beijing, China
  • 4 National Poison Centre, Universiti Sains Malaysia, Pulau Penang, Malaysia
  • 5 Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada Ontario Institute for Cancer Research, Toronto, Ontario, Canada School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada
Tob Control, 2015 Nov;24 Suppl 4:iv6-13.
PMID: 26420242 DOI: 10.1136/tobaccocontrol-2015-052616

Abstract

In 2009, China changed its health warnings on cigarette packs from side-only text warnings to two text-only warnings on 30% of the bottom of the front and back of the pack. Also in 2009, Malaysia changed from similar text warnings to pictorial health warnings consistent with Framework Convention on Tobacco Control (FCTC) Article 11 Guidelines.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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