The welfare of farm animals has been the focus of increasing international interest, however, the movement has had little engagement with livestock leaders who are, arguably, the stakeholders in the position most able to make decisions that impact on animal welfare at critical times. Previous studies have drawn attention to the need to engage in constructive collaborations with the livestock industry for the betterment of animal welfare, and to uncover mutual benefits for both stakeholders and proponents of animal welfare with which collaborations can be motivated. This study aimed to continue this need to understand leaders in livestock management, by consulting their opinions as to what constitutes the most critical animal welfare issues during farming and slaughter, and what they see as some of the solutions to begin addressing livestock welfare issues in their country. Seventeen focus group sessions were held with 139 leaders in livestock industries in six diverse countries in Asia, including China, India, Malaysia, Vietnam, Thailand, and Bangladesh. Leaders included government representatives, key academics in agriculture, and business managers and leaders within the domestic animal agriculture industries, as relevant to each country. After conducting thematic analysis and applying basic statistical measures, the findings suggest that solutions within the themes of education, training, and awareness are most valued. However, how each of these could be best addressed varied by country. The need for local research and local solutions also contributed to the most frequent opportunities, as did the requirement for prescriptive and consistent standards and expectations. A ranking of animal welfare issues is presented, as is a selection of suggested animal welfare initiatives resulting from the findings of this study.
Intentions form the basis of behavioral action to improve animal welfare; however an intention-behavior gap has been previously identified. Livestock stakeholders in China, Malaysia, Vietnam and Thailand (n = 1041) involved in slaughter and transport completed a survey in which they were asked their level of intention to improve animal welfare, and their level of confidence in their ability to do this. Chinese respondents had the most confidence in their ability to improve animal welfare, and veterinarians showed more confidence than livestock team leaders. Those with high or low intentions, and either high or low confidences were compared for key influencing factors to identify the circumstances that may be most conducive to behavior change. Respondents with high intentions and low confidence in their ability to improve animal welfare identified extrinsic factors associated with their immediate workplace and different company priorities, and the intrinsic factor of lack of personal knowledge. It is concluded that targeting these areas to improve confidence in stakeholders in livestock transport and slaughter could bring the most improvements in animal welfare initiatives.
Understanding what might motivate livestock stakeholders to improve animal welfare is useful information when developing initiatives that benefit from stakeholder engagement. This study was designed to assess the strength of motivating drivers in the development of attitudes to animal welfare, and the factors that impacted their ability to improve animal welfare. During a series of qualitative focus group sessions with livestock leaders across the same countries (Malaysia, China, Vietnam and Thailand), the current study presented livestock leaders (n = 139) with the most significant results in their country, and collected data pertaining to the meaning and applicability of these results. This data was then subject to thematic analysis to identify salient and repeated motivating factors and meanings. This process revealed a complex picture of relationships between motivators and the contexts that drive them. Figures are presented to begin illustrating these relationships. Some strong motivators were uncovered that were previously rated low in the survey (i.e., financial benefit) or not included at all (e.g., food safety). This paper also presents the opportunity to better understand the strength and relationship of extrinsic and intrinsic motivational forces behind animal welfare improvement.
Halal food is that which is permissible or lawful for Muslims to consume. Meat products must abide by a number of requirements in relation to their preparation, condition and content to be considered halal. We conducted a survey in order to assess the knowledge of, and attitudes towards, halal meat products in two contrasting countries, one with a majority non-Muslim population (Australia, respondent n = 565), where the most commonly followed religion is Christianity, and one with a majority Muslim population (Malaysia, n = 740). The most common reasons for avoiding halal food were animal welfare, religion and meat quality. Malaysians generally believed that halal processes led to improved meat quality, whereas Australians did not. The general consensus was in favour of legally controlling animal welfare during slaughter, supported by both Muslims and Christians. Malaysians were more aware of the main tenets of halal slaughter than Australians. However, some non-compulsory, incorrect practices were thought to be required practices by respondents in both countries, but especially in Australia. Muslims were more concerned about humane treatment of animals during halal slaughter. They generally believed that stunning is never allowed and that this view was acceptable, whereas people from other belief systems generally held the view that this was unacceptable. Religion and education were the most common factors associated with attitudes, beliefs and consumer habits concerning halal. Information from this study can help to improve understanding of attitudes to halal and provide insights to policy makers seeking to address animal welfare concerns.