Crowdsourcing has changed the way people conduct business. It provides access to work, and employers can source for the best talent, at the best price, with the shortest turnaround time. Research so far has focussed on crowdsourcing implementation. Hence, there is a need to conduct research that can contribute towards crowdsourcing sustainability. Thus, the objectives of this paper are to identify current practices of crowdsourcing in Malaysia and the challenges that face it. A conceptual model for crowdsourcing sustainability ecosystem is then proposed. This study adopted the case-study approach. Two crowdsourcing platforms were examined in the case study. Two techniques were used to obtain the data: observation and interview. Observation was carried out to observe how the crowdsourcing platforms worked. The interviews helped to uncover current practices, challenges in using crowdsourcing and identification of sustainability factors. It is hoped that the proposed conceptual model will facilitate better planning of the ecosystem supporting crowdsourcing and ensure sustainable growth for crowdsourcing. Future research into crowdsourcing can test the proposed conceptual model to validate its components.