The development of SPARK (Sport Play Active and Recreation for Kids) program is an effort to improve physical fitness activities among school children. In addition, the development of this program is planned and systematic activity that will help children express ideas freely, especially in the Physical Education or during Co-curriculum activities. In this study, the validity of the SPARK program is based on the Sidek & Jamaludin (2005) module. The SPARK (Sports Play Active and Recreation for Kids) content creation process begins with the goal and concludes with a draft union. In the initial stages of the content development, researchers determine the purpose and objective of this program. Besides that, Researchers determine the appropriate types of activities are applied to enhance the physical fitness activities for the students. Therefore, the development of the SPARK program is through two phases, namely program construction and validity of content. Therefore, the results of the expert assessment on SPARK (Sport Play Active and Recreation for Kids) program content have a high content legality value of .78. This value can be explained that the SPARK program (Sport Play Active and Recreation for Kids) is highly relevant to the learning and teaching process for Physical Education subjects, co-curricular activities and it is ideal use in this research. In conclusion, the program is expected to provide opportunities for children to undergo natural learning through cognitive social theories that contribute to the learning and teaching process for Physical and Health Education subjects to see the impact on the involvement of children's physical activity.