Shopee online has become increasingly popular among consumers for purchasing purposes as compared to brick-and-mortar retail due to the benefits and enjoyment that come with it. However, Shopee has facing intense competitive challenges with other competitors in Malaysia. In addition, it is also difficult for Shopee to compete with major leader of online shopping portal although this platform offers the same function and usage as its contender. Hence, it is important to understand consumer perceptions on the benefit and intention of using Shopee. This study examines consumer perceived usefulness, perceived ease of use, perceived price, perceived convenience and perceived trust adapted from the Technology Acceptance Model (TAM). 208 respondents who have experience online purchasing in East Cost of Malaysia were invited to participate in this study using online survey. Data were analyzed using descriptive, correlation and multiple regression analyses. The findings show that perceived convenience and perceived trust have strong influence towards consumer intention to use Shopee as platform to do online purchase. It is suggested that this study will help practitioners to understand consumer online shopping perception and intention in order to induce visitation and usage of Shopee.
Taxis, being a significant element of mobility, play a sufficiently great role in public transportation. However, the issues towards taxi services have gradually increaseddue tothe poor servicesgiven to passengers by taxi operators,leadingto the demand for otherride servicealternatives.With the developmentof technology, GrabCarwasdeveloped and launched asanonline taxi booking through smartphone application which can easily connectpassengers and drivers. The main purpose of this study is to find out the perception of taxi operators towards GrabCar service and vice versa sothatthere will be a clear point of view to identify opportunities andchallenges for taxi operators. Standardized open-endedinterviews were conducted with5taxi and 5 GrabCar operatorsin Kuala Terengganu and Kuala Nerus. Interview transcriptswere analyzed using content analysis. The findingsshowedthat there weremore challenges than opportunities for the taxi operators. This studycould help the government to improvetaxi services in general and GrabCar servicesin sharing economy.