This paper presents an analysis on the resurgence of multiethnic political ideology in Sabah through the slogan of ‘Sabah for Sabahan’. It is found that after several decades of dealing with racial issues, Sabah is increasingly understanding the fact that politicizing ethnic differences will only lead to destruction. This situation was found to be an effect on the use of the slogan "Sabah for Sabahan". Therefore, the slogan should be considered as one of the important factors in the process of development or the resurgence of multi-ethnic political ideology in Sabah. In other words, this paper has shown that changes in political characteristics in a society characterized by diversity can be done through the creation and widespread use of specific political slogans that are very significant with the current needs and needs of the population in an administrative unit such as village, city and country