Preferred body sizes appear to decrease markedly with increasing exposure to contemporäry notions of slimness and economic modernity, and reduce even further in industrial settings as socio-economic status increases. Recently a study examining physical attractiveness preferences in Britain and Malaysia, shows that preference for slim ideals varies according to socio-economic status. Malaysians in
Britain and Kuala Lumpur preferred slimmer female bodies than observers in semiurban Kota Kinabalu, who in turn preferred slimmer figures than rural observers in East Malaysia. This study has important implications for the study of body image and eating disorders in Malaysia.