The construction industry in Malaysia is heavily dependent on foreign workers. Unfortunately, it
seems that the local youth would prefer to be unemployed rather than be employed in construction
sites. Archival data from the Labor Force Survey Report was compiled to determine the trend of youth
participation in the construction workforce. The findings indicate that local youth participation has
never exceeded 25% of the total construction workforce. An extensive survey was also carried out on
youth at vocational training centers to determine their current perception of a career in the
construction industry especially in construction sites. Surprisingly, the findings of the survey found
that 3’D (difficult, dangerous and dirty) image is no longer a main factor in distracting local youth
from pursuing career in the construction workforce. Hence, the strategies have been adopted based on
extensive feedback from self-administered questionnaire survey to acquire perception 288 local youth
who are taking the non-construction courses at GIATMARA Malaysia. Construction industry experts
representing Government Authority, Researcher and contractor were also interviewed to obtain an
insight on what went wrong with the previous and current initiatives to attract youth into the
construction industry and how things can be done better. This study has attempted to produce more
effective and sustainable strategies that can transform the construction industry into a preferred sector
of employment for local youth.