Majority consumers around the world have become increasingly concern and aware about their health and food safety. Recent food crisis and foodborne illness incidents showed the needs to assure the authenticity and traceability of foods in the market especially meat and meat products. These scandals have led to negative effect and perception to consumers, food companies and both supply and demand chain. Hence, the food industry needs an excellent and reliable traceability system to ensure that consumers are persistently well protected from unconscious consumption of unsafe foods. Therefore, traceability systems can support the claims by making it verifiable. However, the awareness among Malaysian consumers is still lacking due to the inadequate exposure towards concept and the importance of traceability systems particularly in meat and meat products. The aim of this study is to determine factors influencing consumers’ preferences towards traceability systems of meat and meat products in Malaysia. Primary data were collected using structured questionnaire via face to face interview with 503 respondents in Klang Valley, Malaysia. Data collected were analyzed using descriptive and factor analysis. The findings of descriptive analysis showed that most of the consumers preferred using traceability systems and aware of its importance when buying meat and meat products. Meanwhile, the factor analysis results discovered six factors that influenced consumers’ preferences towards meat and meat products with traceability systems namely Halal certificate, transparency, quality, confidence, food safety and knowledge. Therefore, implementation of traceability systems could raise standards of food safety throughout the meat production supply chain. Furthermore, the society will become more confident and they can benefit from the quality of purchase and consumption. The findings from this study are also able to contribute to the body of knowledge to the producers or marketers towards food safety issues and foodborne illness that recently happened in Malaysia.
Interests in the nutraceutical or food supplement are growing around Asia in response to health and beauty concerns. Nutraceutical supplements seem to dominate the Malaysian market as the awareness of health conscious arise. The consumptions of these nutraceutical products are to cover insufficient nutrient in their diet intakes. Edible bird nest (EBN) is made from saliva produced by the male’s swiftlet and been consumed as a health supplement due to their high nutritional value. Despite an ever-growing number of EBN products and options available in the market, there are still fewer purchasers among Malaysian consumers as compared to other countries. This study aims to determine factors that influence consumers’ intention in purchasing EBN products. The number of complete response from the survey were 1310 samples. The questionnaire includes nine variables that are determined from the theory of planned behavior and marketing mix. Exploratory factor analysis with promax rotation is conducted to remove items with factor loading less than 0.5 and confirmatory factor analysis is constructed to measure the fitness of the model so that it can be used in predictive models. The three popular classification algorithms from predictive models which are decision tree, logistic regression, and artificial neural network will be used to analyze the dataset and determined the best model building. These comparisons are highly evaluated based on the prediction performance and it does not conclude that one method will be superior to other predictive methods. Results showed logistic regression outer perform other classifiers to develop the purchase intention model. There are five variables identified which consist of age, gender, price, accessibility and halal authorize. This study provides an input of consumers’ concern and interest that can be used as a strategic tool and give special attention to those elements to promote the EBN products.
Edible bird’s nest (EBN) originates from South East Asia and has become the most popular food delicacy among Chinese people. The price for raw and clean EBN are around RM 4,000 and RM 8,000 per kg, respectively. Due to the high market value of EBN and low maintenance cost, people ventures and invest in bird’s nest industry. The nesting house resembles the cave is built to attract swiftlets to roost and nest in it in order to meet the world’s growing demand. Out of the blue, in 2011, the EBN’s price falls half from its original price from RM 4,000 to RM 2,000. Nitrate found in raw or unclean EBN is one of the reason price plunges and the public also worried about counterfeit EBN that made from unclear substances. Thus, this review paper aims to highlight the nutritional properties in EBN that give medicinal benefits to consumers and the adulterant in EBN to increase the property contents with the dangerous mechanism by some irresponsible producers to obtain better profit which can threatening public’s health. In relation, these matters may influence consumer’s perception on EBN contents that could harm this industry. For that reason, scientific studies determined ways of handling EBN from scratch and distinguished the adulterant in EBN to reduce consumer anxiety was also discussed. Strict standard operation procedure enforces by the Malaysian Ministry of Health to farmers and producers are required, so that Malaysia EBN would appeal to the China market. Latter it can yield a good result and the price of EBN will slowly increase.