The upshot of blood pressure relies on the quantity and frequency of caffeine intake and on the rate of caffeine metabolism. This study aimed to investigate the effect of coffee consumption on blood pressure among frequent and non-frequent drinkers in rural and urban area of Kota Kinabalu. A total of 168 participants (Mean age = 26.52 ± 6.33 years; female = 50%; weight = 61.35 ± 12.52 kg; height = 163.37±7.70 cm; diploma holder = 45.2%) were recruited. Questionnaires consisting of socio-demography (5 items), caffeine intake frequency (2 items) and knowledge on coffee, blood pressure and effect to human health (10 items) were distributed. Blood pressure (BP) was taken before coffee consumption and after 30th, 60th, 90th and 120th minutes. SPSS version 24 were employed for statistical analysis. Frequent drinkers displayed significantly higher BP on the 90th (p=0.015) and 120th (p