Negotiation is a crucial tool for resolving a dispute. The outcome of every negotiation relies heavily on
the negotiation strategies of the parties involved, the exchange of information and their characters
during the negotiation process. Considering distributive approach, the negotiators are more interested
in the maximization of personal achievements as they are not concern in collective or joint success with
their partners. One of the key requirements for the integrative strategy is cooperation between the
negotiators while distributive strategy is purely for a competitive approach. These two types of
strategies distributive and integrative are in relation to the behavior and attitudes negotiators normally
display in a negotiation table: cooperative and competitive. The reason why negotiators commonly
used cooperative and competitive strategies are mentioned in this paper, distributive and integrative
strategies are also summarized. Follow by possible solution of overcoming the negotiation challenges
is discussed.