Leaders affect employees’ performance in the organization by their leadership style, which
is dependent to the degree of favor by their followers. It is vital for the organization to
identify the most effective leadership styles which will boost performance in the
organization. This research studied the type of leadership trait most preferred in the
telecommunication sector. This qualitative study used the Full Range Leadership Model to
identify and suggest the preferred traits of a leader. The sampling method used was
purposive. Interview guides were used as the research tool. A total of six (6) informants
were interviewed. The results showed transformational leadership style is the most preferred
by all the informants as the employees found that the traits of the transformational leader
bring more positive impacts on their work performance.